Hotel Performance Review: Singapore, Full Year 2025

Panoramic dusk view of the Singapore skyline across Marina Bay, featuring the lotus-inspired ArtScience Museum in the foreground and illuminated financial district skyscrapers under a twilight sky.

Full year 2025 Singapore hotel performance review. Occupancy, ADR, RevPAR, supply dynamics, and operating environment — sourced from institutional and government data.

1. Economic and Tourism Context


IndicatorValue 2025Year-on-Year Change
Real GDP Growth4.0%+1.3% pts
Consumer Price Index (CPI)0.9%-3.9% pts
International Visitor Arrivals16.9 million+2.3%
Tourism ReceiptsS$32.8 billion+10.0%

The data provided by the Singapore Department of Statistics and the Ministry of Trade and Industry confirms that the economic environment in 2025 was characterized by a sharp upward revision of growth targets and a successful containment of price volatility, providing a stable foundation for the hospitality sector’s performance.

2. Hotel Market Performance


The Singapore hotel industry maintained a position of relative stability throughout 2025, characterized by a marginal increase in occupancy and a slight softening in pricing power. According to the Singapore Tourism Board in its February 2026 report on Hotel Industry Performance, the city-state recorded a full-year Average Occupancy Rate (AOR) of 81.9 per cent. This represents a 0.5 percentage point increase over the 81.4 per cent achieved in 2024. Despite the gain in volume, the Average Room Rate (ARR) experienced a 1.0 per cent contraction, finishing the year at S$273.56. Consequently, Revenue per Available Room (RevPAR) declined slightly by 0.4 per cent to S$224.04.

Performance across the primary hotel tiers showed distinct variations, with the Luxury and Mid-tier segments demonstrating the most resilience in the face of increased inventory. Data from the STB and supplementary analysis from CGS International indicate that Luxury hotels achieved an ARR premium, though they faced downward pressure on occupancy due to the introduction of new high-end supply. In contrast, the Economy segment experienced the most significant contraction in RevPAR, declining 6.2 per cent year-on-year. This was driven by a 5.2 per cent drop in ARR as price-sensitive travelers faced a broader range of mid-tier alternatives.

Hotel TierAverage Occupancy Rate (%)Average Room Rate (S$)RevPAR (S$)
Luxury79.5652.10518.42
Upscale80.2324.50260.25
Mid-tier83.1198.75165.16
Economy81.2142.30115.55

Sentosa Island followed a different trajectory, as the resort-focused market contended with a shift in consumer behavior. While the STB noted sustained interest in leisure attractions, the island’s RevPAR was impacted by a slight reduction in the average length of stay, which fell to 3.48 days from 3.56 days in 2024. In the suburban sub-markets, performance was primarily driven by corporate demand and long-stay guests, leading to more stable occupancy levels but lower ADR growth compared to the city center. The divergence between the high-performing central districts and the more volatile resort and economy segments underscores a market transitioning toward a “quality tourism” model where revenue growth is increasingly dependent on high-yield events rather than broad-based volume increases.

The official statistics from the Singapore Tourism Board confirm that while the industry has moved past the post-pandemic recovery phase, the integration of 644 new rooms during the year has necessitated a more competitive pricing strategy among operators to maintain occupancy levels above the 80 per cent threshold.

3. Supply and Development


Several landmark openings defined the market trajectory during the period. Notable additions included the Raffles Sentosa Singapore, which introduced 62 luxury villas as the brand’s second property in the city-state, and the Mandai Rainforest Resort by Banyan Tree, adding 338 keys to Singapore’s northern eco-tourism hub. The Luxury Collection also made its debut in the market with The Laurus at Resorts World Sentosa. These openings underscore a clear geographic and scale concentration within the Luxury and Upscale segments, particularly in the Sentosa and Mandai districts, as the state seeks to diversify the tourism product beyond the traditional Downtown Core.

IndicatorValue
New Hotel Keys Added (2025)644
Total Licensed Hotel Room Count (Est. Year-End)73,000
Percentage of Room Stock with Sustainability Certification73%

Renovation and rebranding activities were prominent as established operators sought to maintain competitiveness. In the Marina Bay district, the Conrad Singapore Marina Bay underwent a significant refresh, while the landmark Marina Bay Sands completed a comprehensive refurbishment of its existing room stock in late 2025. Brand conversions also featured in the mid-market and upscale sectors; the former Hotel Miramar was rebranded as the DoubleTree by Hilton Singapore Robertson Quay, and the Oakwood Bencoolen Singapore was established through a conversion to strengthen The Ascott Limited’s local presence.

The forward pipeline for 2026 and 2027 remains substantial, with a focus on large-scale integrated developments and boutique lifestyle brands. The URA Quarterly Real Estate Statistics for Q4 2025 indicate that while the pace of new launches has moderated, approximately 2,000 additional rooms are projected to enter the market over the next 24 months. Dominant upcoming projects include the 192-room Somerset serviced residence and the Moxy brand hotel at CanningHill Piers, alongside the Varel Singapore under Marriott’s Tribute Portfolio. Furthermore, the US$8 billion expansion of Marina Bay Sands, which broke ground in 2025, is set to add a 570-suite luxury tower, though its full impact will not be realized until the turn of the decade.

The supply landscape is increasingly characterized by an institutional shift toward sustainability and wellness. As noted by the STB, over 73 per cent of Singapore’s hotel room stock has now achieved internationally recognized sustainability certification, surpassing the industry’s initial target of 60 per cent. This evolution suggests that the current development cycle is prioritized toward asset enhancement and specialized niche segments rather than a broad-based expansion of the economy and mid-tier inventory.

4. Operating Environment


Wage growth in the hospitality sector outpaced the national average as firms competed for a limited pool of local talent. The MOM reported that the nominal median monthly income for full-time employees in the accommodation and food services industries rose by 4.5 per cent year-on-year. This growth was partially driven by the continued implementation of the Progressive Wage Model (PWM) for the hotel sector, which mandates a structured wage ladder and training requirements for lower-wage workers. By the end of 2025, the base salary for the lowest tier of the Hotel PWM had reached its scheduled milestone, necessitating a recalibration of operational budgets for asset managers and owners.

IndicatorValue 2025Year-on-Year Change
Sectoral Wage Growth (Nominal)4.5%+0.3% pts
Accommodation Sector Vacancy Rate4.2%-0.1% pts
Electricity Inflation (Annualized)-1.2%-3.5% pts
Food & Beverage Input Costs (PPI)1.1%-0.4% pts

Inflationary pressures on non-labor inputs eased significantly during the period, providing some relief to the bottom line. Data from the Singapore Department of Statistics indicated that the Consumer Price Index for electricity and gas declined by 1.2 per cent for the full year 2025, a sharp reversal from the volatile spikes observed in the preceding 24 months. This stabilization was attributed to more favorable global energy market conditions and the increased adoption of the Singapore Green Building Masterplan standards among hotel assets, which improved energy efficiency and reduced total kilowatt-hour consumption across the city’s room stock.

Operational margins, however, remained under pressure due to the rising costs of technology adoption and sustainability compliance. The Singapore Tourism Board and the Hotel Association of Singapore encouraged the integration of Artificial Intelligence and robotics to mitigate labor shortages. While these investments reduced the long-term headcount requirements for back-of-house operations, the initial capital expenditure and the increased cost of hiring specialized technical staff to manage these systems contributed to a rise in administrative and general expenses. Consequently, while gross operating profit per available room (GOPPAR) remained positive, the rate of growth slowed as operators prioritized long-term structural efficiency over short-term cost-cutting measures.

The data from the Ministry of Manpower and the Department of Statistics underscores an environment where the “cost of doing business” is increasingly decoupled from energy volatility and more intrinsically linked to human capital and the regulatory requirements of a high-productivity hospitality sector.

5. Outlook and Risk Factors


The medium-term outlook for the Singapore hospitality sector remains constructive, albeit contingent on the navigation of localized geopolitical volatility and shifting global trade dynamics. According to the Singapore Tourism Board at the Tourism Industry Conference in May 2026, international visitor arrivals are projected to reach between 17 million and 18 million for the full year 2026. This trajectory is supported by a robust calendar of demand catalysts, including the Milken Institute Asia Summit and the continued rejuvenation of the Orchard Road and Greater Sentosa precincts. Furthermore, the STB has projected tourism receipts to climb to a range of S$31 billion to S$32.5 billion, underscoring a strategic pivot toward high-yield visitor segments.

IndicatorSourceForecast Value (2026)
Real GDP GrowthIMF World Economic Outlook3.5%
International Visitor ArrivalsSingapore Tourism Board17.0M – 18.0M
Tourism ReceiptsSingapore Tourism BoardS$31.0B – S$32.5B
MAS Core InflationMonetary Authority of Singapore1.5% – 2.5%

Principal risk factors for the 2026–2027 period are primarily external and structural. The MAS has identified the disruption of global supply chains, specifically through the Strait of Hormuz, as a significant downside risk that could weigh on domestic economic activity and elevate operational costs for energy-dependent industries such as hospitality. Additionally, the Pacific Asia Travel Association (PATA) cautioned in its March 2026 Asia Pacific Visitor Forecasts that while regional demand remains strong, the tourism sector is entering a complex phase where growth is no longer linear. PATA highlighted geopolitical tensions and macroeconomic volatility as key variables that could force a lower-bound recovery scenario for Asian hubs.

Internal risks center on the management of supply-demand equilibrium and labor productivity. While the supply pipeline remains constrained—with room stock projected to expand by only 1.3 per cent annually through 2029 according to Cushman & Wakefield data cited by industry analysts—the sector must contend with the rising cost of human capital. The continued maturation of the Progressive Wage Model and the necessity for technological integration to offset labor shortages remain critical institutional concerns. The STB’s focus on its Tourism 2040 roadmap emphasizes that long-term competitiveness will depend on the successful execution of its “quality tourism” strategy, prioritizing per-capita expenditure over nominal arrival volume to mitigate the impact of rising operating costs.