Direct Bookings
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Your Direct Booking Strategy Has a New Problem. AI Sends Travelers to OTAs First
OTA market share hit 63.4% of independent hotel bookings in 2025. Here’s why AI is the reason, and what it means for your commission line.
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How AI Is Changing Hotel Distribution Right Now — and What Most Operators Are Missing
How generative AI is reshaping hotel PMS, OTA commissions, and direct bookings — with 2025/2026 data and what it means for operators.
Also to discover
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OTA Market Snapshot 2026: Strategic Shifts, Emerging Trends, and Industry Impact
2026 OTA market snapshot: Booking, Expedia, Trip.com and Airbnb results, agentic AI…
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Corporate Negotiated Hotel Rates in 2026: RFP, Dynamic Pricing and Contract Trends
GBTA data show dynamic discounts growing three times faster than fixed rates…
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Hospitality Labor Market Review: Laos, Full Year 2025
Full year 2025 Laos hospitality labor market review. Employment trends, wage growth,…
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Hotel Performance Review: Laos, Full Year 2025
Full year 2025 Laos hotel performance review. Occupancy, ADR, RevPAR, supply dynamics,…
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Front Office Ledgers Explained: How Hotels Structure Folios and Route Every Charge
Learn how front office ledgers and folio types work in hotels, and…

